The Apartments

Client: Milkbar Communications

The Apartments is a boutique property development situated on Lake Burley Griffin, Canberra, in NewActon, a precinct featuring installations by nationally recognised artists.

Our brief was to create a brand reflecting the creative identity of the NewActon precint.

Our creative concept was the idea that true beauty is revealed subtly. The concept was inspired by the rich art scene of the area and the organic design approach of Walter Burley Griffin. We wanted to emphasize the 'art' in 'apartments'.

The treatment implied the revelation of beauty through a theatrical white mask. The minimal white mask contrasted with the bright vibrant contents of the printed material. Fluorescent colour was used to express the excitement and newness of the precinct and worked to distinguish The Apartments from other developments in the area.

Design outcomes:

• Brand identity
• Brochure
• Hoarding graphics
• Advertising material
• Billboards
• Crane sign
• Display suite
• Media kit
• Sales presenter
• Invitation