Back Beach promotional booklet
Client: Milkbar Communications
Kay & Burton released exclusive beach front blocks at St. Andrews Beach on the Mornington Peninsula, an area that was virtually untouched by development.
We felt the area offered a classic beach holiday destination reminiscent of an earlier, untainted era. Our solution was to take a classic approach referencing a 50s photographic style and handmade stock and stitch-binding, portraying the elegant and innocent pleasures of this era.
The client's brief specified a 360 degree view of the area. To fulfill the brief each scene was shot at a different angle. As you move through the book a complete picture of St. Andrews beach unfolds.
The unexpected approach invited great interest to the project.