Client: Milkbar Communications
The Apartments is a boutique property development situated on Lake Burley Griffin, Canberra, in NewActon, a precinct featuring installations by nationally recognised artists. Our brief was to create a brand reflecting the creative identity of the NewActon precint.
Our creative concept was the idea that true beauty is revealed subtly. The concept was inspired by the rich art scene of the area and the organic design approach of Walter Burley Griffin. We wanted to emphasize the 'art' in 'apartments'.